Transparency first

Understanding your plan

We believe you deserve to know exactly what you're getting — what the VFP Protection Plan™ does, what it doesn't do, and why we built it specifically for veterans. No fine print. No confusion.

Important disclosure: The VFP Protection Plan™ is a trust-based preneed funding arrangement. It is not life insurance. Funds are held in trust and grow at an estimated rate — growth is not guaranteed. VFP uses national pricing data to estimate plan costs — these are estimates, not guaranteed prices. Always review your full trust agreement carefully. This page is for educational purposes only.
Know the difference

Three ways to pre-plan. Here's how they compare.

Option 1
Traditional Preneed
Tied to a funeral home
Option 2
Final Expense Insurance
Generic life insurance
Option 3
VFP Protection Plan™
Built for veterans
What it is
A contract with a specific funeral home for specific goods and services at today's prices.
What it is
A life insurance policy that pays a death benefit to your beneficiary to help cover final expenses.
What it is
A trust-based preneed funding plan paired with veteran pre-planning, VA benefits preparation, and VSO support. Funds held in trust and paid to your named beneficiary.
Portability
✕ Tied to one funeral home. Moving or changing homes can be complicated.
Portability
✓ Portable. Policy follows you anywhere.
Portability
✓ Fully portable. Your trust goes with you anywhere in the country. Take it to any funeral home of your choice.
Revocable or irrevocable
Varies by state and contract — often irrevocable once signed.
Revocable or irrevocable
Policy terms set by the insurer — limited flexibility.
Revocable or irrevocable
✓ Your choice. Revocable for flexibility, or irrevocable if Medicaid planning is a consideration. VFP helps you choose.
Payment flexibility
Terms set by the funeral home — limited options.
Payment flexibility
Fixed premium schedules set by the insurer.
Payment flexibility
✓ Maximum flexibility. We set the payment amount and terms to fit your situation — single pay, multi-year, or custom schedule.
VA benefits integration
Varies. Some funeral homes help, many don't guide you through the full process.
VA benefits integration
✕ None. Standard insurance has no veteran-specific planning or VA form preparation.
VA benefits integration
✓ Core feature. Every VA benefit identified, all forms pre-filled, accredited VSO connection included.
Pricing basis
One funeral home's price list — not portable if you move.
Pricing basis
National average estimates — no funeral-specific pricing methodology.
Pricing basis
✓ Proprietary national pricing data — built from state, regional, and national funeral cost benchmarks to ensure your plan is properly funded wherever you are.
The product
VFP Protection Plan™

A trust-based preneed funding plan that holds your money securely, grows at an estimated ~2% annually, and pays your named beneficiary when needed. Your family uses the funds to carry out your documented wishes at any funeral home of their choosing.

The Six VFP Plans™
🕊️ The Sentinel Plan™Direct cremation
🏛️ The Journey Plan™Cremation · VA cemetery
🎖️ The Homecoming Plan™Burial · VA cemetery
🌿 The Tribute Plan™Cremation · Private cemetery
🏅 The Legacy Plan™Burial · Private cemetery
🌱 The Heritage Plan™Green / natural burial
Funds held in a managed trust — not an insurance policy
Revocable or irrevocable — your choice
Flexible payment amounts and schedules
Named beneficiary — you decide who receives funds
Fully portable — good at any funeral home, anywhere
Estimated ~2% annual growth (not guaranteed)
The pricing tool
How VFP prices your plan

Our proprietary General Price List — built from state, regional, and national funeral cost data. The VFP GPL™ ensures your plan is sized to actually cover your funeral expenses, wherever you are in the country.

Built from national, regional, and state cost data
Updated regularly to reflect current market pricing
Not tied to any single funeral home
Ensures your plan is properly funded wherever you are
Pricing estimates — not guaranteed prices
Your VFP specialist uses proprietary national pricing data to size your plan appropriately. Your actual funeral costs will be determined by the funeral home you choose at time of need.
The most common question we hear
“But wait — doesn't the VA pay for this?”

VA burial benefits are real, meaningful, and every veteran deserves every dollar of them. VFP makes sure you get all of it. But here's what most veterans don't realize until it's too late:

What the VA covers
VA national cemetery: grave, liner, opening/closing, headstone, perpetual care (~$4,000–$6,000 value) — but only if you qualify and choose a VA cemetery
Burial allowance for private cemetery: ~$300–$800
Military honors: flag, Taps, honor guard — no dollar value toward funeral costs
DIC survivor benefit: monthly income for qualifying spouses — takes months to process
What the VA doesn't cover
Funeral home preparation and services
Transportation of remains
Viewing, visitation, or memorial service
Casket or urn (unless at VA cemetery)
Death certificates, obituary, flowers
Anything at a private cemetery beyond $300–$800
VFP gives you both — every VA benefit and a funded plan that covers the gap.

The VFP Protection Plan™ is sized to cover what the VA doesn't. Your VA benefits reduce the amount your family needs — and VFP captures every dollar of those benefits for you. You're not choosing between VA benefits and a funded plan. You're stacking them.

Why act now

The cost of waiting — see the numbers

All figures are estimates for illustration purposes. Funeral cost inflation ~3.5%/year (NFDA historical average). Trust growth ~2%/year (estimated, not guaranteed).

What a $8,000 plan costs if you wait
10-year outlook · Vietnam Era Veteran (age 68–80)
How VA benefits + VFP stack together
Estimated cost breakdown at year 10 · Based on $8,000 starting plan
Honest answers

Questions you should ask — and our answers

Is this the same as a traditional preneed funeral contract?+

The VFP Protection Plan™ is trust-based preneed funding — closer to traditional preneed than life insurance, but with important differences. Like traditional preneed, funds are held in trust specifically to cover funeral expenses. Unlike traditional preneed, your plan is not tied to a specific funeral home. Your beneficiary receives the trust proceeds and uses them at the funeral home of your family's choosing.

Can I make it irrevocable for Medicaid planning?+

Yes. The trust can be structured as irrevocable, which may be relevant if you or your spouse are considering Medicaid eligibility. Medicaid rules vary by state, and an irrevocable assignment is not guaranteed to affect eligibility. Always consult an elder law attorney or financial advisor familiar with your state's specific rules before making any irrevocable designation.

How does VFP determine plan pricing?+

VFP uses a proprietary pricing methodology built from national, regional, and state funeral cost data. Your VFP specialist uses it to size your plan appropriately based on where you live and the services you've selected. Think of it as the pricing benchmark that ensures your plan is properly funded — not tied to any one funeral home's prices. Your actual funeral costs will be determined by whichever funeral home your family chooses at time of need.

What happens to the trust funds if I cancel?+

If your trust is revocable, you may cancel and receive the trust value — which includes your contributions plus any growth earned. If your trust is irrevocable, cancellation terms are more restricted. Full terms are outlined in your trust agreement. Your VFP specialist will walk you through both options before you sign anything.

Does the 2% growth guarantee my plan stays funded?+

Not fully — and we want to be honest about that. Funeral cost inflation has historically run around 3.5% annually, while the trust grows at an estimated 2%. The gap means your trust may not fully keep pace with rising funeral costs over a long time horizon. That's why we size plans using the VFP GPL™ with a buffer built in. The primary benefit of acting now is locking in today's pricing estimate — the trust growth is a meaningful bonus that partially offsets future inflation.

Why not just save the money myself?+

You could — but a dedicated trust does three things a savings account can't: it documents your wishes formally so your family knows exactly what to do, it ensures the funds are used for funeral expenses rather than absorbed by an estate or spent in a crisis, and it pairs with your VA forms and benefits documentation so everything is in one place. For veterans specifically, the VA form preparation and VSO connection alone are worth more than the trust mechanics.

Ready to get started?
Talk to a VFP specialist.
Get a real illustration for your age.

No obligation. We'll walk you through the VFP Protection Plan™, show you projected values at your age, and identify every VA benefit you've earned.

Start pre-arrangement ›Schedule a call ›